Albert Mehrabian
The UCLA psychologist, born in Iran, who found that a color’s brightness moves us more than its hue.
Books
Silent Messages1971Where the famous 7-38-55 split comes from, and why it only holds for messages about feelings.
Mentioned in

How do you paint loneliness?
How do you paint sadness and loneliness with no face and no symbol? From Bruegel’s Icarus to Picasso’s blue and Friedrich’s ship, and why every viewer finishes a painting with their own life.